Our Story Begins With You
NEW RELEASES
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Twist Crop Top
Regular price $73.00 CADRegular priceUnit price per$91.25 CADSale price $73.00 CADSave [%] -
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Flared Yoga Legging - Espresso
Regular price $99.00 CADRegular priceUnit price per$110.00 CADSale price $99.00 CADSave [%] -
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Long Sleeve Top | Black
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Long Sleeve Crop | Almond
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Sweat-Wicking Bodysuit - Brown
Regular price $80.00 CADRegular priceUnit price per$100.00 CADSale price $80.00 CADSave [%] -
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Elara Jacket - Brown
Regular price $89.00 CADRegular priceUnit price per$111.25 CADSale price $89.00 CADSave [%] -
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Elara Seamless Leggings - Brown
Regular price $72.00 CADRegular priceUnit price per$144.00 CADSale price $72.00 CADSave [%] -
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Elara Sports Bra - Brown
Regular price $60.00 CADRegular priceUnit price per$100.00 CADSale price $60.00 CADSave [%]
SPORTS BRAS
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Aria Sports Bra - Black
Regular price $60.00 CADRegular priceUnit price per$100.00 CADSale price $60.00 CADSave [%] -
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Staple Sports Bra
Regular price $69.00 CADRegular priceUnit price per$86.25 CADSale price $69.00 CADSave [%] -
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Seamless Crossback Bra
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Elara Sports Bra - Navy
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BOTTOMS
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Ayu Iconic Shaped Leggings
Regular price $95.00 CADRegular priceUnit price per$118.75 CADSale price $95.00 CADSave [%] -
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High-Waist Legging - Clay Grey
Regular price $99.00 CADRegular priceUnit price per$110.00 CADSale price $99.00 CADSave [%] -
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Flared Yoga Legging - Espresso
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Suit Up Trouser - Anthracite Grey
Regular price $89.00 CADRegular priceUnit price per$178.00 CADSale price $89.00 CADSave [%]
About Us
AYU was created for women who value both performance and presence. We design refined activewear that feels effortless yet intentional — where sculpting support meets uncompromising softness.
Each piece is thoughtfully crafted in elevated, timeless tones and modern silhouettes, designed to move seamlessly with you throughout the day. From studio to street, AYU embodies quiet confidence and understated luxury.
“Soft, supportive, and perfect for every activity.” — The AYU Community
★★★★★
I didn't think about it twice "
I’ve worn a lot of premium activewear, and AYU truly stands out. The leggings are incredibly soft but still sculpting and supportive. I wore mine to hot yoga and they held up perfectly. No slipping, no stretching out."-
Emma T.
★★★★★
Very underrated brand "AYU is my new everyday go-to. The fit is super flattering and the fabric feels thick, smooth, and high quality. The sports bra gives great support without digging in. It’s minimal, elevated, and easy to wear beyond the gym.!"-
Sophie N.
★★★★★
Exceeded our expectations! - "
The fabric is buttery soft but still passes the squat test — which says everything. The leggings stay in place and still look brand new after multiple washes. AYU feels refined, understated, and genuinely premium.."-
Chloe M. & Olivia B.